WARNING: this is a success
story. It’s true, they don’t happen
often, at least not on the first try, but this is a good one. It’s about the time that Sarah and I helped
my host mom start a successful bolón and empanada business, and it started like
this:
One night, the night of my town’s
niña reina
competition, Sarah and I sat eating salchipapas
(French fries with hot dog on top… yum!) waiting for the competition to begin
(sidenote: it started at 10pm. On a
school night. The contestants were 10-12
years old. What is wrong with
people???). Ok so we are sitting eating
totally delicious and deep-fried cheap street food, thinking how great it would
be if someone was selling empanadas. So
the next day, we hatched a plan to get my host mom to be that someone. We told her she should sell food at the town
fiesta and soccer games that weekend, and we would help. So she agreed to make bolones, made a list, Sarah and I did some
shopping, and the fun began! In case you are unfamiliar with the snack, a bolón is a deep fried ball of verde (one of the many types of bananas
you can find here) filled with queso
or chanco (pork), served with a salad
of lettuce and carrots with mayo on top. On Friday, we did a trial run and made about
20 bolones de queso. We walked out of the house, up
the street by the cancha, and back
home yelling “Bolones, bolones! Cincuenta
centavos!” Our bolones sold out in
less than 15 min! And at $0.50 each, what a steal! Ok, so we might be onto something here… Saturday
we made 30 more bolones de queso and
walked down to where soccer games were being played on the big cancha.
Again, we sold out. That evening
before the fiesta even started, we made about 15 bolones de chancho, which were HUGE and we sold them for a dollar. Also sold out in like 10 minutes. What can I say, people like our bolones!
From bolón sales we made about
$15 after deducting the price of ingredients, but that’s still kind of a lot of
money for this neighborhood.
Our original plan, of course, had
been to sell empanadas. (Assuming everyone knows what an empanada is, but just in case.. it’s
basically a deep-fried tortilla folded in half, sealed around the edges,
usually with cheese inside. Do you
notice all the deep-frying going on here??) Mostly because, well, we love empanadas, and we wanted to perfect
making them so we could make them whenever we wanted. So we were delighted when, the following
week, my host sister Monica shows up in the kitchen and says “Let’s make some empanadas to sell!” (Actually, she said
“Hacemos empanadas para vender!”,
because she only speaks Spanish.) So we
made a bunch of empanadas and sold
them in the same manner, this time yelling “Empanadas,
empanadas! Treinta centavos! Cuatro por un dolar!” and we sold out even
FASTER! Making empanadas is actually more economical than the bolones, so we made more money off of these. The next day, I came home from a paseo with the colegio kids (see blog: Paseo) to see Monica and two friends at
the table rolling out and folding up empanadas-
this time even more. They had also made morocho, which is a hot drink that is
basically like rice pudding but with corn and is equal parts sugar with a touch of
cinnamon too. We did our traveling sales
gig again, sold out quick, and made a good amount of money.
The key to good sales was that
the product was hot and delicious, reasonably priced, and sold right around
dinner time- spoil those kids’ appetites, they don’t need to eat more rice! And
of course it helps to have a couple of gringas
selling them, because who can resist the gringa
charm? Especially when I single people out by name.. “Come on Daniel, only 2 empanadas? Buy 4.. I teach your daughter
in school, you know..”
So, to sum up:
PROS- we learned how to make
Ecuadorian food, bonded with my host family, made some cash for my host mom,
provided the people of Galera with greasy deliciousness on multiple occasions,
got some free samples of aforementioned greasy deliciousness.
CONS- I ate WAY more empanadas and bolones than a person should probably consume in a one week period…
But you can’t sell a product you haven’t taste-tested! It’s a tough job, but
someone’s gotta do it. Galera, I am here
for you.
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Boiling up some verdes |
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Mashing verdes with a machacador |
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Sarah's hands on fire after kneading the hot masa |
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Filling the bolones with queso |
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Bolones frying |
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Finished product, complete with ensalada! YUM! |
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Switching gears.. Making empandas with Monica! |
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Various life stages of an empanada |
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Some empanadas ready for sale |
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